Spotlight on Fresh Financials - Bookkeepers Tracking Time with MinuteDock

Another day, another great customer story from MinuteDock! This time we’re learning all about Fresh Financials, Xero Cloud Bookkeeping Specialists based out of the United Kingdom.

Fresh Financials was founded originally by Emma Fox, who remains the managing director of the team to this day. Originally working from home, and nowadays from a converted barn turned office, both the team and the business have grown and continue to go from strength to strength, moving ever forwards at a rapid pace.

The strength of the Fresh Financials team is more than apparent in the acclaim accredited to them by their peers. “I’m so honoured to have won Xero’s UK Bookkeeper of the Year Award in2016” says Emma. More than just that, Fresh Financials also hold the honour of having been a finalist for the IAB (International Association of Bookkeepers) award for best book keepers in 2018, as well as being a Xero gold partner.

So what’s the secret to their ongoing success? It starts, as it always seems to, with their strong values and team culture. Fresh Financials pride themselves on helping businesses find better ways of working while providing a high quality, professional service in a friendly, flexible, and relaxed atmosphere for both colleagues and clients. They believe in helping businesses to build a relationship with their numbers and empowering them to make well informed, great decisions. Those who work with Fresh Financials are entering into a partnership – they’re motivated by their clients’ success, all year around, working hard to unchain their clients from the desktop and be the bookkeepers you’d share your crisps with.

The nature of any growing business is that the team behind that business tends to grow along with it, and the story is no different for Fresh Financials. From humble beginnings Emma has expanded and grown her team into a small group of dedicated experts, a group of hard-working women with expansive accounting/bookkeeping experience, capable of meeting all of the needs of modern-day businesses.

When it comes to their relationship with MinuteDock, it’s only natural to find a highly esteemed business in the Xero bookkeeping community working with Xero’s number one timekeeping app. Working through MinuteDock’s integration with Xero allows many bookkeepers to better track their clients work and billing in order to keep on top of the books.

The last year or more has been tough for businesses around the world with the economic consequences of the global pandemic, but Emma and the team are always ready to focus on the positive, and look to learn important lessons from the experience. For them, people are the most important part of a business – good numbers seem to follow good people. Being ahead of the game and making sure to have a plan is key to surviving the unexpected and potentially traumatic things which can come up, and it’s important for business owners to keep in mind that taking care of cash flow is thing of constant importance, not just at the end of year. Taking a fresh approach to bookkeeping could be just the spice needed to revamp and re-gear for a positive tomorrow!

We on the team at MinuteDock are grateful and excited to continue working with Emma and Fresh Financials to build strong and long-lasting community relationships. Thanks a lot to Emma and her team for contributing to another one of our ‘spotlight’ series on long-time friends and customers of MinuteDock. We’re looking forwards to learning more great stories like that Fresh Financials and continuing to share them with you through the MinuteDock Academy site. Check out other great stories through our main Academy page.

If you are interested in sharing your team’s story in our spotlight series, don’t hesitate to get in contact with the MinuteDock support team and be a part of the spotlight feature! We’re always happy to hear from you with whatever feedback or input you might like to share.

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